API SQ / ILSAC GF-7 opens a new stage in the development of lubricants. TotalEnergies is one of the first manufacturers to offer a product that is fully compliant with the new specification, thus confirming its position as a technological leader in the market.
Strengthening the network thanks to a global brand
- We are very happy to have joined the network. We also see it from the perspective of building the ELF brand image, thanks to which we can reach a wider group of end customers. This is important because workshop users have the opportunity to come into direct contact with our products. The ELF brand also has natural associations with motorsport, which also influences its perception and selection by service partners.
A network in a phase of dynamic development
- After nearly two years, we have gathered 160 workshops under the common banner of O.K. Serwis ELF, so this is a great opportunity to invite their representatives and once again - in a more exclusive format than previous online meetings—present the most important information: what is happening, where we are going, and what the goals for the network's development are – emphasized Jacek Adamus.
In his speech, he also pointed out that cooperation with a strong partner is crucial for the visibility of service centers on the market.
- The competition is fierce, so recognition is important. The history of the ELF brand in Poland and its connection with motor sports evoke strong and positive associations among drivers. We wanted this image to be part of O.K. Serwis and build the network's recognition. Identification with the ELF logo is intended to be a mark of distinction for the workshop, which is supported by a global brand, and a magnet for customers who expect the highest level of service.
Jacek Adamus also added that the network's development is based on quality, not the number of new outlets.
- We are developing in a planned manner – we focus on quality, not quantity. We look at both the quality of services and the image of the workshop, but above all at the people behind it: the competence of the owners and their openness to development and change.
Continuation of investment in Poland
- O.K. Serwis, which belongs to the MEKO Group, is well recognized in Poland and associated with high-quality services and products. The merger of our brands is a win-win situation. Together, we can more effectively build awareness of the ELF brand and develop its presence on the market.
Braouezec also pointed to the importance of the technological changes facing the market.
- We plan to continue investing in Poland – both in the development of the concept and image of the brand, as well as in new products. The market is changing dynamically; the number of hybrid and electric cars is growing. It is therefore crucial that O.K. Serwis ELF is able to service every type of vehicle. Our role is to provide modern, innovative products that can meet this challenge. We will invest in the product, the brand, and marketing activities to provide maximum support to workshop owners and strengthen our joint position in the market.
A partnership that builds value
- We believe that a strong network concept for workshops is of great importance. Thanks to it, we can really build value for car owners – they are the ones who ultimately benefit from high-quality services and standards. At the same time, this can be done much more effectively when working with a partner with whom we jointly develop the same concept and contribute from both sides. Such synergy allows us to create a more complete, consistent, and competitive offer.
Content, technology, and motorsport
Honoring workshops and integration
A strong foundation for the future
About TotalEnergies Marketing Polska:
TotalEnergies Marketing Polska has been operating in Poland since 1992 and has an established position on the motor oil market. It offers products from two well-known brands, TotalEnergies and ELF. Since 2008, TotalEnergies has also been offering bituminous products and is present on the industrial special fluids market. In 2010, it launched wholesale fuel sales, which it has been successfully developing. In 2021, TotalEnergies opened its first car washes and launched a project to create a network of electric vehicle charging stations.
About the TotalEnergies Marketing Services:
TotalEnergies Marketing Services offers its professional and private customers a wide range of energy products and services - petroleum products, biofuels, charging and related services for electric vehicles, road and marine gas - to support their mobility and help them reduce their carbon footprint. Every day, over 8 million customers visit our 16,000 service stations around the world. Number four in the world in lubricants, we design and market high-performance products for the automotive, industrial and marine sectors. In order to best respond to the needs of our B2B customers, we deploy our sales force, our international logistics network and our diverse offer. We operate in 107 countries, where our 31,000 employees are close to all our customers.
About TotalEnergies:
TotalEnergies is a multi-energy company with a global reach that produces and sells energy: crude oil and biofuels, natural gas and green gases, renewable energy sources and electricity. More than 100,000 of our employees strive to make energy cheaper, cleaner, reliable and available to as many customers as possible. Operating in more than 130 countries, TotalEnergies puts sustainability in all its aspects at the heart of its projects and activities to contribute to people's well-being.
Contact TotalEnergies:
Bartosz Cyran | bartosz.cyran@proautomotive.pl | +48 662 454 679.
Legal Notice:
The terms „TotalEnergies”, „TotalEnergies Company” or „Company” in this document are used to refer to TotalEnergies SE and consolidated entities that are directly or indirectly controlled by TotalEnergies SE. Similarly, the words „we”, „us” and „our” may also be used to refer to these entities or their employees. Entities in which TotalEnergies SE directly or indirectly holds shares are separate legal entities. TotalEnergies SE is not responsible for the actions or omissions of these entities. This document may contain forward-looking information and statements that are based on a range of economic data and assumptions made in the particular economic, competitive and regulatory environment. They may prove inaccurate in the future and are subject to many risk factors. Neither TotalEnergies SE nor any of its subsidiaries undertakes to publicly update any information or forward-looking statements, objectives or trends contained herein, whether as a result of new information, future events or otherwise. Information regarding risk factors that may affect the financial results or operations of TotalEnergies is contained in the most recent Registration Document, the French version of which has been filed by TotalEnergies SE with the French securities regulator Autorité des Marchés Financiers (AMF) and in Form 20-F filed with US Securities and Exchange Commission (SEC)O TotalEnergies Marketing Polska
